Thursday, October 7, 2010

Dance with Most Wanted Marketing Style "Cebu Pacific Airlines"

Who-ever stills pays attention to the usual humdrum in-flight safety demonstrations conducted by flight attendants?

The answer is very few — most passengers take the time to immediately hit the snooze button or fidget with their iPods or in-flight magazines.

Well, not for much longer, if this new in-flight safety demo that's a web hit is adopted by other airlines.

In what is turning out to be a stroke of marketing genius from the Philippines' Cebu Pacific Airlines, pretty flight attendants choreograph what would otherwise be a dull safety demonstration to pop hits by Lady Gaga and Katy Perry.

The smiling stewardesses demonstrate proper seatbelt-fastening techniques and life-vest deployment while grooving to Lady Gaga's "Just Dance," before going on to point out the nearest exits while shimmying in their retro-mod orange uniforms to Katy Perry's "California Gurls."

The result? A riveting performance rewarded by a round of applause from appreciative passengers.



CEBU PACIFIC DANCING FLIGHT ATTENDANTS MUST SEE!!! THE ORIGINAL